Founder's Journey

Star's Journey to VitilaTea

At the age of 11 Star was diagnosed with a debilitating illness that persisted for nearly two decades. Enduring countless hospitalizations and relying on over 15 pharmaceuticals daily, Star found herself trapped in a cycle of illness and medication. Determined to reclaim her health and vitality, Star made the courageous decision to unplug herself from IV infusions against medical advice and embarked on a seven-year journey of self-healing.

Drawing upon a diverse array of ancient and modern healing modalities, including herbal remedies, energy techniques, and spiritual practices, Star gradually restored her health and vitality. Empowered by her transformative experience, she pursued a master’s degree in psychology and became a licensed mental health practitioner, Star also studied countless practices, specializing in over 13 holistic approaches to wellness.

Over the course of 2015 to 2020, Star immersed herself in various disciplines, obtaining certifications in astrology, yoga, herbalism, hypnotherapy, and more. Combining her expertise in mental health counseling with her passion for holistic living, she opened a private practice, offering personalized wellness services and merchandise, empowering others to promote balance and well-being, across all aspects of life.

With her extensive background in sales, marketing, and strategic planning, Star is confident in the demand for health-first beverages and holistic wellness services. Balancing time from curriculum design to writing books. Star leveraged her unique blend of expertise and experience, curating holistic products and services for every wellness journey. Star is poised to disrupt the market and establish VitilaTea as a pioneering force in the wellness industry. In conclusion, VitilaTea represents not only a Wellness Cafe and Store, but a testament to the transformative power of holistic healing and the resilience of the human spirit. Led by Esperonsa 'Star' Martinez, VitilaTea is poised to revolutionize the way we approach wellness, one cup of tea at a time.

VitilaTea

Inspired by her own journey of healing and transformation, Star identified a need for health-first beverages and services in the market. Recognizing the absence of direct competitors, she saw an opportunity to create something truly unique. Drawing upon her multicultural background and diverse influences, Star relocated to Deep Ellum, TX, with the intention of opening VitilaTea—a holistic haven where individuals could experience customized wellness solutions tailored to their unique needs.

Philosophy and Vision

Philosophy

At the core of VitaliTea's philosophy is the profound belief in balance and the understanding of energy properties to create harmony within the body, mind, emotions, and spirit. We believe that true wellness transcends mere physical health; it encompasses emotional, mental, and spiritual well-being. Our commitment is to provide a holistic sanctuary where every aspect is designed to support, optimize, and nurture these aspects of health.

Vision

Empowerment Through Holistic Wellness: We envision VitaliTea as a beacon of empowerment, guiding our community on a journey towards self-evolution. Our mission is to provide tools, knowledge, and experiences that enable individuals to achieve and maintain a balanced state of being. By fostering an environment of continuous learning and growth, we aim to inspire our customers to embrace a holistic lifestyle.

Holistic Healing and Personal Growth: VitaliTea is more than just a place to enjoy tea; it is a sanctuary for holistic healing and personal growth. We integrate ancient wisdom with modern wellness practices to create a unique space where individuals can explore and enhance their well-being. Our services, from aura readings and hypnotherapy to intuitive guidance and wellness coaching, are designed to address the multifaceted nature of health.

Community and Connection: We are committed to building a strong sense of community. VitaliTea will serve as a hub for like-minded individuals seeking to connect, share, and grow together. Through events, workshops, and community engagements, we aim to foster relationships that enrich the lives of our customers and contribute to a supportive network.

Sustainability and Responsibility: In alignment with our values, we prioritize sustainability and ethical practices in all aspects of our business. From sourcing organic, high-quality teas and herbs to partnering with local artisans for our merchandise, we ensure that our operations are environmentally responsible and socially conscious. Our commitment to sustainability reflects our dedication to the well-being of our planet and its inhabitants.

Mission

Nurturing Holistic Well-being: Our mission is to nurture holistic well-being through a harmonious blend of natural products, wellness services, and educational initiatives. By offering a diverse range of herbal teas, adaptogenic mushroom lattes, and wellness supplements, we cater to the unique needs of our customers, promoting health from the inside out.

Innovative and Inclusive Offerings: We strive to innovate continuously, keeping our offerings fresh, relevant, and inclusive. Our tea blends are meticulously crafted to address various health needs, and our wellness services are tailored to support the physical, emotional, mental, and spiritual aspects of our customers' lives. We are dedicated to inclusivity, ensuring that everyone who walks through our doors feels welcomed, valued, and cared for.

Excellence in Service and Experience: At VitaliTea, we are committed to excellence in service and customer experience. Our team, composed of skilled baristas and certified wellness practitioners, is trained to deliver exceptional service, grounded in knowledge and compassion. We believe that every interaction is an opportunity to make a positive impact, and we strive to create memorable experiences that leave our customers feeling rejuvenated and inspired.

Catalyst for Positive Change: We see VitaliTea as a catalyst for positive change, both within individuals and the broader community. Through our products, services, and community initiatives, we aim to promote a culture of wellness and sustainability. By empowering individuals to take charge of their health and well-being, we contribute to a healthier, more balanced world.

VitaliTea is dedicated to becoming a sanctuary for those seeking holistic wellness and personal growth. Our philosophy and vision are deeply rooted in the principles of balance, energy, and empowerment. We invite you to join us on this journey towards a harmonious, healthier, and more connected way of living. Together, we can create a community that thrives on well-being, sustainability, and shared growth.

Target Audiences Small business owners Adults 18+ interested in wellness People looking to socialize in positive and uplifting ways- do wellness activities People experiencing an ascension/awakening and looking for guidance or support People who desire holistic health methodologies People with Medical Diagnoses Untreated or Not Regulated by Western Practices Local People Going Through a Transition Period (e.g., Evictions, Domestic Violence, Loss of Loved One, Mental/Emotional Dysfunctions